Our History
Our History
Before striking out on their own, the principals of Harmonic International formed the research and strategic planning group of a $1.5 billion Madison Avenue advertising agency. There, they innovated a research-based, strategic positioning process called FutureFocus, which fueled the record breaking launch of Sprint PCS and achieved similar success for other private sector clients.
Before striking out on their own, the principals of Harmonic International formed the research and strategic planning group of a $1.5 billion Madison Avenue advertising agency. There, they innovated a research-based, strategic positioning process called FutureFocus, which fueled the record breaking launch of Sprint PCS and achieved similar success for other private sector clients.
Before striking out on their own, the principals of Harmonic International formed the research and strategic planning group of a $1.5 billion Madison Avenue advertising agency. There, they innovated a research-based, strategic positioning process called FutureFocus, which fueled the record breaking launch of Sprint PCS and achieved similar success for other private sector clients.
Harmonic declared independence in 2002 and has since applied its strategic acumen to a wide range of corporations and organizations, including AT&T, Capital One, NASA, NOAA, DOD, DOT, EPA, and three White House Administrations, providing concise strategy to overcome their most critical organizational challenges and realize their visions.
Harmonic declared independence in 2002 and has since applied its strategic acumen to a wide range of corporations and organizations, including AT&T, Capital One, NASA, NOAA, DOD, DOT, EPA, and three White House Administrations, providing concise strategy to overcome their most critical organizational challenges and realize their visions.
Harmonic declared independence in 2002 and has since applied its strategic acumen to a wide range of corporations and organizations, including AT&T, Capital One, NASA, NOAA, DOD, DOT, EPA, and three White House Administrations, providing concise strategy to overcome their most critical organizational challenges and realize their visions.
Our Expertise
Our Expertise
✥ Crystallizing a compelling vision and setting clear objectives
✥ Crystallizing a compelling vision and setting clear objectives
✥ Crystallizing a compelling vision and setting clear objectives
✥ Devising groundbreaking strategies that are inherently actionable
✥ Devising groundbreaking strategies that are inherently actionable
✥ Devising groundbreaking strategies that are inherently actionable
✥ Conducting rigorous research to identify cognitive structures to enable change in stakeholder’s awareness, attitudes, opinions or behavior
✥ Conducting rigorous research to identify cognitive structures to enable change in stakeholder’s awareness, attitudes, opinions or behavior
✥ Conducting rigorous research to identify cognitive structures to enable change in stakeholder’s awareness, attitudes, opinions or behavior
✥ Defining an optimal and sustainable position to increase value, support and the odds of success
✥ Defining an optimal and sustainable position to increase value, support and the odds of success
✥ Defining an optimal and sustainable position to increase value, support and the odds of success
✥ Testing communications for empirical data to maximize resonance
✥ Testing communications for empirical data to maximize resonance
✥ Testing communications for empirical data to maximize resonance
✥ Using the research and planning process to gain internal buy-in
✥ Using the research and planning process to gain internal buy-in
✥ Using the research and planning process to gain internal buy-in
✥ Crafting concise plans with measurable objectives, strategies and tactics aligned to resources and timelines
✥ Crafting concise plans with measurable objectives, strategies and tactics aligned to resources and timelines
✥ Crafting concise plans with measurable objectives, strategies and tactics aligned to resources and timelines
✥ Increasing the effectiveness and efficiencies of communications
✥ Increasing the effectiveness and efficiencies of communications
✥ Increasing the effectiveness and efficiencies of communications
✥ Determining mediums to most effectively reach target audiences
✥ Determining mediums to most effectively reach target audiences
✥ Determining mediums to most effectively reach target audiences
✥ Producing campaigns including collateral, print and electronic
✥ Producing campaigns including collateral, print and electronic
✥ Producing campaigns including collateral, print and electronic
✥ Establishing a unique online presence to increase brand recognition and value for users by enhancing the user experience
✥ Establishing a unique online presence to increase brand recognition and value for users by enhancing the user experience
✥ Establishing a unique online presence to increase brand recognition and value for users by enhancing the user experience
Our Philosophy
Our Philosophy
✵ Create sustainable advantages, not incremental gains
✵ Create sustainable advantages, not incremental gains
✵ Key decision makers must be part of the process
✵ Key decision makers must be part of the process
✵ Together, our team and your key stakeholders reach strategic consensus
✵ Together, our team and your key stakeholders reach strategic consensus
✵ Consensus ≠ an average of opinions
✵ Consensus ≠ an average of opinions
✵ Strong opinions and controversy are good
✵ Strong opinions and controversy are good
✵ Employee buy-in is critical, they embody your brand
✵ Employee buy-in is critical, they embody your brand
✵ Tie findings and opportunities back to the customer and communications
✵ Tie findings and opportunities back to the customer and communications
✵ Test twice, launch once
✵ Test twice, launch once
✵ Keep the process moving
✵ Keep the process moving
Our Core Values
Our Core Values
⛯ We recognize our clients, armed with our strategies, often change the world.
⛯ We recognize our clients, armed with our strategies, often change the world.
⛯ We recognize our clients, armed with our strategies, often change the world.
⛯ Any problem and challenge can be broken down, prioritized and solved.
⛯ Any problem and challenge can be broken down, prioritized and solved.
⛯ Any problem and challenge can be broken down, prioritized and solved.
⛯ It is essential to identify, embrace and drive change.
⛯ It is essential to identify, embrace and drive change.
⛯ It is essential to identify, embrace and drive change.
⛯ Be passionate, focused and determined.
⛯ Be passionate, focused and determined.
⛯ Be passionate, focused and determined.
⛯ Possess integrity, express strong opinions and dare to tell the truth.
⛯ Possess integrity, express strong opinions and dare to tell the truth.
⛯ Possess integrity, express strong opinions and dare to tell the truth.
⛯ Be outcome-oriented. Always.
⛯ Be outcome-oriented. Always.
⛯ Be outcome-oriented. Always.
⛯ Have loyalty to the client, the company and each other.
⛯ Have loyalty to the client, the company and each other.
⛯ Have loyalty to the client, the company and each other.
⛯ Use the best resources and actively pursue growth and learning.
⛯ Use the best resources and actively pursue growth and learning.
⛯ Use the best resources and actively pursue growth and learning.
⛯ Ensure solutions are substantiated with research and based in fact.
⛯ Ensure solutions are substantiated with research and based in fact.
⛯ Ensure solutions are substantiated with research and based in fact.
⛯ Keep an open mind, think without boundaries and explore every possibility.
⛯ Keep an open mind, think without boundaries and explore every possibility.
⛯ Keep an open mind, think without boundaries and explore every possibility.
Are you ready to see what we can do for you?
Are you ready to see what we can do for you?
Great Clients. Certain Success.
Great Clients. Certain Success.

“Harmonic International provided NASA Aeronautics with positive ideas, strategies and tactics during a difficult transition period. As Associate Administrator for Aeronautics, their principal value to me in this regard was the fact that their advice was backed up with real data, rather than anecdotal opinion. With their assistance, we were able to address several key challenges, including improving our communications with our customers and stakeholders. Harmonic provided results when we most needed them.”
NASA, Dr. J. Victor Lebacqz, AA for the Aeronautics Enterprise

“As Assistant Administrator for Public Affairs, I originally had my doubts as to the value of Harmonic International’s efforts. However, when I saw the results of their data I understood the value of their work. Armed with the data driven messages and advice on communications we were able to develop an integrated and cohesive message regarding the Nation’s “Vision for Space Exploration” that the American people readily understood and appreciated. Also, armed with their advice we were able to better control duplicative and wasteful communications efforts.”
NASA, Glenn Mahone, AA for Public Affairs

“When management thinks they know it all, this is one process that proves they don’t. Stones that were ignored get overturned, jewels are found underneath and the end results make everything shine. This isn’t a process for the faint of heart, but it is a damn smart and effective one.”
Johnson & Johnson, Sergei Kuharski, Ex-product Manager, Tylenol

“Like many people in her industry, Robin demonstrates a passion for what she does, and a powerful commitment to get the job done well, completely and with a richness that is quite unique. But far more than that, she has the ability to maintain a laser-like focus on the task at hand, keeping all those around her motivated, focused and committed to not only getting the job done but getting it done in a way that delights the client. She has my highest recommendation.”
Dr. Steven Shepard, PhD, President, Shepard Communications Group, LLC

“As Assistant Administrator for Public Affairs, I originally had my doubts as to the value of Harmonic International’s efforts. However, when I saw the results of their data I understood the value of their work. Armed with the data driven messages and advice on communications we were able to develop an integrated and cohesive message regarding the Nation’s “Vision for Space Exploration” that the American people readily understood and appreciated. Also, armed with their advice we were able to better control duplicative and wasteful communications efforts.”
NASA, Glenn Mahone, AA for Public Affairs
“Harmonic International provided NASA Aeronautics with positive ideas, strategies and tactics during a difficult transition period. As Associate Administrator for Aeronautics, their principal value to me in this regard was the fact that their advice was backed up with real data, rather than anecdotal opinion. With their assistance, we were able to address several key challenges, including improving our communications with our customers and stakeholders. Harmonic provided results when we most needed them.”
NASA, Dr. J. Victor Lebacqz, AA for the Aeronautics Enterprise

“When management thinks they know it all, this is one process that proves they don’t. Stones that were ignored get overturned, jewels are found underneath and the end results make everything shine. This isn’t a process for the faint of heart, but it is a damn smart and effective one.”
Johnson & Johnson, Sergei Kuharski, Ex-product Manager, Tylenol

“Like many people in her industry, Robin demonstrates a passion for what she does, and a powerful commitment to get the job done well, completely and with a richness that is quite unique. But far more than that, she has the ability to maintain a laser-like focus on the task at hand, keeping all those around her motivated, focused and committed to not only getting the job done but getting it done in a way that delights the client. She has my highest recommendation.”
Dr. Steven Shepard, PhD, President, Shepard Communications Group, LLC

“As Assistant Administrator for Public Affairs, I originally had my doubts as to the value of Harmonic International’s efforts. However, when I saw the results of their data I understood the value of their work. Armed with the data driven messages and advice on communications we were able to develop an integrated and cohesive message regarding the Nation’s “Vision for Space Exploration” that the American people readily understood and appreciated. Also, armed with their advice we were able to better control duplicative and wasteful communications efforts.”
NASA, Glenn Mahone, AA for Public Affairs
