Some of Our Past Work
Some of Our Past Work
After the Columbia disaster, NASA leadership struggled with a unifying mission, coherent plan, and unsure of its support.
Harmonic was hired to conduct research and help convince people to feel the same way about NASA as they did during the Apollo era.
Quantitative and qualitative research revealed strong support, but that support was rooted in memory, not in its current activity.
Surprisingly, when NASA was positioned as destination-driven, that support dropped by half.
Rocket Science
Unmanned Space Flight
Earth Science
Aeronautics
Human Space Flight
Telescopes
Harmonic's work led to NASA's reposition:
Exploration Advances Knowledge
NASA searches for answers to questions as old as humanity itself, and asks new ones. 87%
Robots can blaze trails through space, but only people can tell us how it looks and feels. 86%
Exploration of space accelerates innovation on Earth. 78%
For less than 1% of the Federal budget. 76%
After the Columbia disaster, NASA leadership struggled with a unifying mission, coherent plan, and unsure of its support.
Harmonic was hired to conduct research and help convince people to feel the same way about NASA as they did during the Apollo era.
Quantitative and qualitative research revealed strong support, but that support was rooted in memory, not in its current activity.
Surprisingly, when NASA was positioned as destination-driven, that support dropped by half.
Rocket Science
Unmanned Space Flight
Earth Science
Aeronautics
Human Space Flight
Telescopes
Harmonic's work led to NASA's reposition:
Exploration Advances Knowledge
NASA searches for answers to questions as old as humanity itself, and asks new ones. 87%
Robots can blaze trails through space, but only people can tell us how it looks and feels. 86%
Exploration of space accelerates innovation on Earth. 78%
For less than 1% of the Federal budget. 76%
How do you unify an agency consisting of fisheries, weather, satellites, oceans, and research?
How do you unify an agency consisting of fisheries, weather, satellites, oceans, and research?
That's what Harmonic was hired to do. Conduct extensive research and help unify NOAA's messages for its line offices.
That's what Harmonic was hired to do. Conduct extensive research and help unify NOAA's messages for its line offices.
Research showed the public and stakeholders wanted to know the science and data of what was happening to our planet.
Research showed the public and stakeholders wanted to know the science and data of what was happening to our planet.
Harmonic helped NOAA position itself as a leader for climate information during the Bush Administration.
Harmonic helped NOAA position itself as a leader for climate information during the Bush Administration.
Fisheries
Fisheries
Satellites
Satellites
Weather
Weather
Oceans
Oceans
Research
Research
NOAA Knows
How Climate Affects Man, How Man Affects Climate
NOAA Knows
How Climate Affects Man, How Man Affects Climate
Who is better top study the Earth's climate than an organization of scientists?
Who is better top study the Earth's climate than an organization of scientists?
Who is better to study the Earth's climate than an organization of scientists?
NOAA, the leader in the research and modeling of the Earth, knows the ways climate change will affect you.
NOAA, the leader in the research and modeling of the Earth, knows the ways climate change will affect you.
Do you know that 90% of everything you own, use, and see in your everyday life came by water?
Do you know the importance of the U.S. Flag Fleet and the heroic history of the Merchant Marines?
Neither did we.
Harmonic was hired to unify the Maritime Administration's communications and help craft its future-focused "National Maritime Strategy."
Ports & Waterways
Environment
Intermodal Connectors
US Flag Fleet
Shipbuilding
Navigating a Stronger Future
A Strong Maritime Transportation System Will Help Build a Stronger America
The Brand Campaign
The Industry Campaign
Maritime Administration Video
Do you know that 90% of everything you own, use, and see in your everyday life came by water?
Do you know the importance of the U.S. Flag Fleet and the heroic history of the Merchant Marines?
Neither did we.
Harmonic was hired to unify the Maritime Administration's communications and help craft its future-focused "National Maritime Strategy."
Ports & Waterways
Environment
Intermodal Connectors
US Flag Fleet
Shipbuilding
Navigating a Stronger Future
A Strong Maritime Transportation System Will Help Build a Stronger America
The Brand Campaign
The Industry Campaign
Maritime Administration Video